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Money Women and Brains

Business Brain Marketing for Women

Beware the ice cream brain freeze

June 13, 2016 By Joyce Hansen 36 Comments

Brain Freeze

    If you’ve ever experienced a brain freeze, you know how incredibly painful it is. If you haven’t, then you’re in for a big surprise. For some people, eating ice cream or drinking a very cold drink quickly causes a “brain freeze.” This happens as something … [Read more...]

Filed Under: Brain Tagged With: Brain Freeze

How ideal does the ideal client need to be?

January 27, 2016 By Joyce Hansen 21 Comments

For any new online marketer, the holy grail is to find a niche market and attract ideal clients. The ideal client represents not only the person with a problem that your product or service solves, but also one with specific qualities and characteristics of a lifestyle, … [Read more...]

Filed Under: Brain

You owe your brain to this woman

January 8, 2013 By Joyce Hansen 2 Comments

You owe your brain to this woman

Previously I had written about Dr. Rita Levi-Montalcini as part of a remarkable woman series. Like so many remarkable women, few of us had never heard of her or knew of her contributions. There were two things that stood out. The first was her ground breaking research and second … [Read more...]

Filed Under: Brain Tagged With: brain pleasure, remarkable women

Women of a Certain Age

January 3, 2013 By Joyce Hansen 4 Comments

When I was young I decided that I wanted to live to be 100. I don’t remember the reason why, but when you’re young 100 is a long ways off. You also think science will solve all those related aging problems by then. With each year passing, it seems more likely that becoming 100 … [Read more...]

Filed Under: Brain, Outstanding Women Tagged With: Longevity

The brain likes the “Like”button

September 24, 2012 By Joyce Hansen 1 Comment

Just like Skinner’s rats were trained to respond in a particular way by being rewarded with a food pellet, you've been trained to respond to the Facebook “Like” button. Facebook may have had a more noble idea in mind when they created the “Like” button, but the food pellet … [Read more...]

Filed Under: Brain Tagged With: Brain Performance, Unconscious trigger

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