One of the conundrums in marketing is to figure out what are the deciding factors that will get a buyer to actually buy. A lot of behavioral and psychological research has already gone into understanding on a retail level how men and women shoppers decide … [Read more...]
Are you deciding on the wrong business goals for 2014?
This smart decision for business goals almost got away. Well, actually it did. It wound up with the other 586 emails in trash. But when my brain reminded me of its decision-making value, I quickly retrieve it. (Nothing like being saved from not hitting the trash delete … [Read more...]
Your brain can be a barometer of your business success
What I want to share with you over several posts is how your thoughts, beliefs, and attitudes are actually your brain’s default neural network that’s been established over time. When it comes time to act, these are patterns that translate into your natural behavior responses. … [Read more...]
Why persecute your brain with brain teasers?
For those not accustomed to mind games, puzzles and brain teasers, it does feel like brain persecution when trying to solve a problem that initially makes no sense. Your brain quickly goes wonky as you try everything you know. You come to realize that your brain is caught in a … [Read more...]
You Can Have a Happy New Year Without Goals!
It’s time for New Year’s Resolutions and goal setting. If you were counting on the excuse that the World is ending and why bother, that’s no longer an option. Since life appears not to be ending anytime soon, here you are again faced with the decision about which goals you … [Read more...]