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Money Women and Brains

Business Brain Marketing for Women

10 reasons why female Internet entrepreneurs are not afraid of retirement

March 2, 2016 By Joyce Hansen 28 Comments

Do female Internet entrepreneurs ever retire? It doesn’t seem to be a topic on anyone’s radar in the Internet community. But, elsewhere it caused quite a news brouhaha when Bloomberg News recently featured the Financial Fitness Report. It looked at retirement funds of females and … [Read more...]

Filed Under: Business success, Gender Tagged With: business success, Gender Differences

Five marketing lessons from women who decide differently

March 28, 2014 By Joyce Hansen 21 Comments

  One of the conundrums in marketing is to figure out what are the deciding factors that will get a buyer to actually buy.   A lot of behavioral and psychological research has already gone into understanding on a retail level how men and women shoppers decide … [Read more...]

Filed Under: Decisions Tagged With: Decision making, Gender Differences, successful women

Men may buy Valentine’s Day flowers but women …

February 14, 2013 By Joyce Hansen Leave a Comment

Sometimes you have to wonder about men. Despite the fact that our local stores have been promoting Valentine’s Day every since the New Year’s celebration displays came down and TV promotions for special Valentine floral bouquets have blitzed the airwaves, my dear husband looked … [Read more...]

Filed Under: Gender Differences and Preferences Tagged With: Gender Differences

Are women no longer the gender issue?

January 6, 2013 By Joyce Hansen 1 Comment

Gender inequality in business

  The recommendation is for women to “…stop preaching to other women to change.” That surely pulls the carpet out from programs and enterprises women have heavily invested in to address gender imbalances in the workforce. Not that it hasn’t been a worthwhile pursuit, … [Read more...]

Filed Under: Business Brain Tagged With: Gender Differences, successful women

Time for a funny brain laugh

September 24, 2012 By Joyce Hansen 1 Comment

Everyone needs a laugh break when it comes to serious topics, and the topic of differences between the brains of women and men is no exception. For scientists and researchers the debate is on-going about deciphering the meaning of brain differences between men and women. For … [Read more...]

Filed Under: Gender Differences and Preferences Tagged With: Gender Differences

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