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Money Women and Brains

Business Brain Marketing for Women

Why Use Uncertainty in Your Sales Copy

November 21, 2016 By Joyce Hansen 32 Comments

uncertainty

Why would you want to introduce uncertainty in your sales message? It doesn’t make sense. Isn’t the idea of sales copy to instill a level of confidence and certainty so potential buyers are motivated to purchase?   We want to believe we are motivating buyers to … [Read more...]

Filed Under: Business success Tagged With: business success, Uncertainty

Why you and your brain hate business uncertainty

November 4, 2015 By Joyce Hansen 16 Comments

Uncertainty

Nothing upsets us more in business than uncertainty. No matter how many years of experience or if you’re just starting out, uncertainty is an unspoken demon. Business uncertainty is the worst because so much about our business depends on positive outcomes. To be uncertain has … [Read more...]

Filed Under: Business Brain, Business success Tagged With: Brain Performance, Uncertainty

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