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Money Women and Brains

Business Brain Marketing for Women

Why 90% of Your Blog Is Not Memorable

May 8, 2017 By Joyce Hansen 32 Comments

memorable blog post

  The hard cold reality is that 90% of what you write is not memorable enough to get your reader to respond to your call to action. That’s a rather bitter pill to swallow.  Up to this point, you believe you’re doing everything right. You write attention grabbing … [Read more...]

Filed Under: Business success Tagged With: business success, Marketing

8 Areas You Have Productive Control Over

January 30, 2017 By Joyce Hansen 32 Comments

Productive control

  If you’re an online entrepreneur with a website, are you totally in control? Are you the jack-of-all-trades type or the face of your site while others manage all that techie stuff?   One of the tenets underlying the idea of business success is the need to be … [Read more...]

Filed Under: Business success Tagged With: business success

Before You Stress Out Your Productivity

January 23, 2017 By Joyce Hansen 35 Comments

productivity

Being an online marketer and blogger means productivity it at the top of your list. You’re committed to creating content, marketing copy and various forms of content delivery for products and services. Not only is it a full-time job but it’s also … [Read more...]

Filed Under: Business success Tagged With: business success

Why Use Uncertainty in Your Sales Copy

November 21, 2016 By Joyce Hansen 32 Comments

uncertainty

Why would you want to introduce uncertainty in your sales message? It doesn’t make sense. Isn’t the idea of sales copy to instill a level of confidence and certainty so potential buyers are motivated to purchase?   We want to believe we are motivating buyers to … [Read more...]

Filed Under: Business success Tagged With: business success, Uncertainty

Don’t Let Business Decisions Depend on Granite Countertops

October 17, 2016 By Joyce Hansen 22 Comments

  Are you letting granite countertops guide your business decisions?   In the decision process, there’s usually a deal breaker. It’s the one thing that you "must have," and if it’s not there you’re ready to walk away.   For a lot of home buyers, it’s … [Read more...]

Filed Under: Business success, Decisions Tagged With: Business decisions, business success

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