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Money Women and Brains

Business Brain Marketing for Women

Don’t Let Business Decisions Depend on Granite Countertops

October 17, 2016 By Joyce Hansen 22 Comments

  Are you letting granite countertops guide your business decisions?   In the decision process, there’s usually a deal breaker. It’s the one thing that you "must have," and if it’s not there you’re ready to walk away.   For a lot of home buyers, it’s … [Read more...]

Filed Under: Business success, Decisions Tagged With: Business decisions, business success

Do you let Ben Franklin make your decisions?

April 6, 2016 By Joyce Hansen 43 Comments

Ben Franklin

In response to last week’s post about 10 Brain Reasons for Delaying a Decision, a number of readers mentioned using the Ben Franklin Pro vs Con list. This is the most common and easiest strategy used to finalize decisions, including those where choices may be difficult or … [Read more...]

Filed Under: Decisions Tagged With: Decision making

10 brain reasons for delaying a decision

March 30, 2016 By Joyce Hansen 30 Comments

10 brain reasons for delaying a decisions

Our brain starts off life with a number of features, but a complete decision system is not included. What we get is a rudimentary program for basic urges - I want and I don’t want. The rest of the decision template is left for us to encode ourselves.  As we gain more and more … [Read more...]

Filed Under: Brain Performance, Decisions Tagged With: Decision making

Before You Decide to Buy the Next Great Marketing Tool

August 6, 2014 By Joyce Hansen 1 Comment

Is your inbox overflowing with emails promoting the next great marketing tool for your business success? Of course it is! Sometimes it can be a tough when it comes to deciding to buy or not-to-buy, and yet other times you're easily persuaded by and of these good reasons — … [Read more...]

Filed Under: Business Brain, Decisions

Five marketing lessons from women who decide differently

March 28, 2014 By Joyce Hansen 21 Comments

  One of the conundrums in marketing is to figure out what are the deciding factors that will get a buyer to actually buy.   A lot of behavioral and psychological research has already gone into understanding on a retail level how men and women shoppers decide … [Read more...]

Filed Under: Decisions Tagged With: Decision making, Gender Differences, successful women

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