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Money Women and Brains

Business Brain Marketing for Women

How to Be a Confident Woman Blogger

January 3, 2018 By Joyce Hansen 15 Comments

confident woman blogger

How does one become a confident woman blogger? There’s a lot of talk about how to become a confident woman, but not a confident woman blogger.  The Challenges to Being a Confident Woman Blogger For us women bloggers, our confidence is challenged by our insecurities with every … [Read more...]

Filed Under: Business success Tagged With: successful women

Perennial women are your new market

July 17, 2017 By Joyce Hansen 28 Comments

perennial women

Perennial women are not women who grow perennials. If your target market is women, especially the midlife or older woman, then your marketing strategies are probably out-of-date.  There's a whole new way to reach your target audience. When it comes to traditional marketing, … [Read more...]

Filed Under: Business success Tagged With: successful women

Using the power word “because” in your business

June 6, 2016 By Joyce Hansen 42 Comments

power word because

  As Internet entrepreneurs, we often encounter the power word "because." When someone says, “Why do you spend so much time and effort, wouldn’t getting a job be easier?” we’re in "fight mode" with all of our because reasons. we want our own businesses we want to … [Read more...]

Filed Under: Business success Tagged With: Business Mindset, business success, successful women

Five marketing lessons from women who decide differently

March 28, 2014 By Joyce Hansen 21 Comments

  One of the conundrums in marketing is to figure out what are the deciding factors that will get a buyer to actually buy.   A lot of behavioral and psychological research has already gone into understanding on a retail level how men and women shoppers decide … [Read more...]

Filed Under: Decisions Tagged With: Decision making, Gender Differences, successful women

How to be part of the shift to feminine leadership

September 4, 2013 By Joyce Hansen Leave a Comment

Feminine Leadership

If you ever wanted to raise your leadership profile, you don’t have to wait for the glass ceiling to crack totally open. There’s a crumbing from within that’s creating an open door for the growth of feminine leadership. Authors of The Athena Doctrine: How Women (And The Men … [Read more...]

Filed Under: Business success Tagged With: leadership, successful women

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