Does your brain suffer from opportunity overflow? If your inbox is filled with daily opportunities to grow your business faster, get new custom plug-ins to save time, VIP coaching programs, social media how-to’s to increase visibility and attract buyers, you’ve got opportunity overflow.
It all sounds so good and with credit card in hand you’re ready to hit the Buy Now button to take your business to the next level.
Here’s the problem —
These great opportunities are asking you to make a quick emotional brain decision when you really should be making a business brain decision.
A business brain decision allows you to spend more brain time thinking through options, advantages and disadvantages before going ahead with a commitment.
However, now you’re faced with a quick decision driven by the emotional stimulating language of the “limited-time offer.”
You know the pitch –
- This special offer ends at midnight tonight!
- If you order now, you’ll get these extra bonuses!
- Price is going up!
- There are only 3 left!
- Closing the doors and this offer will never be made again!
This is not about the validity of an offer being made, but rather how can you make a quick decision that’s in the best interests of your business.
Before you click on that Buy Now button ask yourself these basic 10 questions.
- Is the offer in alignment with my core business strategy?
- Do the package benefits match my business criteria?
- Is the information too basic or too advanced for me?
- Besides the guarantee, is this a trustworthy marketer with a good reputation?
- What does my gut feeling, intuition or my heart tell me?
- Is the fear of missing out on a great deal pushing me in the direction of purchasing?
- Is my “BS” meter getting turned on by anything I heard or read?
- If I don’t make this purchase what’s the worst that can happen?
- Is the price reasonable for what’s being offered and can I afford it at this time?
- How many other programs have I purchased that I’ve not yet used or partially started?
By stopping to ask yourself these basic 10 questions, you’re giving you business brain, rather than your emotional brain, the chance to make the best decision for you and your business.
Once you have your answers, you’ll have a good idea whether to click or not to click on that Buy Now button with confidence.
If you have a Buy Now button story or comment please share. We love to hear about your Buy Now experience.
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Miriam Goldstein says
Hi Joyce,
You have hit the nail on the head. As a sole entrepreneur in private practice , this topic is key.
I find the emotional tug of being left out plays a role at times. In respect to ” missing out on information that
may be the key to consistently attracting my ideal client.
After spending the last 2 + years focused on client attracting, content building, marketing webinars, newsletters, emails, events,and purchases, I now delete most of the “it’s now or never ” emails. I give myself the time I need to make a sound business vs emotional decision. As a Mind-Body Specialust, I easily pick up on the long sales letters
that are designed to draw us in emotionally in order to click the “Buy Now” button.
After 25 years plus in sales, it is said often that all decisions are emotional. Or we buy the person before the product.
I do keep the latter in mind . Where and to whom is my investment going?
The angst of making a buying decision on a product that really gets me excited “feeling” that this program is the “it” that I need is when I stand back for awhile in order to check in with my budget, my time investment, and the temporary feeling of missing out. As you said Joyce, the ” never to be offered again” offer jumps back on my screen a few months or a year later. Sometimes I notice it is an auto responder message repeated word for word.And yes I have many dollars worth of programs that I have not completed as I have come to realize I learn best while connecting live with others in person or in an online class.
I am printing out your list of questions to keep me level headed ,as I work alone along with a dear friend and guide who reminds me of my talent and worth when I am in a moment of decision making angst.Yes, YOU have been my rock of reason. Thank you!
Ian Clarke says
Every day we get so many ‘priceless’ offers landing in our email inbox that you have to have steely resolve to chuck them in the waste bin. I would suggest that you put the most interesting offers in a dedicated folder and revisit them in a day or two…..they may not be so appealing the second time around!
Joyce Hansen says
to WordPress
Thanks for the idea Ian. Allowing for more time to decide is always helpful. I’ve caught myself several times ready to buy and then I don’t. And, wouldn’t you know it, here comes an offer that’s even better and more in line with what I wanted to accomplish